April 2010
3 posts
Copy is King →
Monetising your websites content through syndication I have carved out a niche for myself in not only providing versatile and growth orientated marketing strategies but also providing clients,…
Show Me The Money →
Everyone wants to make money. Everyone wants a return on their investment. Many have flocked to the online medium under the false pretence that they can make a quick buck from their website. Apart…
Why Your Search Rankings Don’t Matter →
A controversial title I know, but keep reading…
I am often baffled by the number of clients who are increasingly requesting using SEO for the sole purpose of boosting search engine rankings…
September 2009
5 posts
Why Your Company Needs Social Media →
Why Your Company Needs Social Media: Sales, Retention & Customer Service
There are case studies abound of how big brands such as Zappos, Jet Blue, Comcast, etc. have put social media into action…
Timeline of Search Engine History →
Search engines have changed the way we find information, conduct research, shop for products and presents, entertain ourselves and connect with others. Behind almost every online destination, social…
4 Easy ways your business can benefit from Social... →
Social media is in the limelight right now, and I bet your wondering the best way your business can benefit from it, we have 4 easy steps to get your business on top. 1- Get to Know Your Audience
10 Ways to bed a great social media user →
I read Matt Leonard’s post on 10 Ways to be a Great SEO a while back and thought it would be great to put a social spin on it. Without further ado, here are 10 ways you can help build your social…
20 Tips for Effect Web Design Solutions →
Below are twenty excellent techniques and design elements you can incorporate into your designs to create a beautiful, polished website. Combine them or pick and choose which ones you want…
August 2009
9 posts
Tips on how to quickly improve your online... →
Make a dummy purchase - get a friend on family member to go to your website and make a purchase tell them to evaluate there visit
Ask for feedback - Place a link on your website to ask…
A comparison of Online Advertising Costs by... →
The publishers that charge advertisers the highest rates are those in the travel, tech and automotive verticals, according to Adify, which buys media on 12,000 publishers for 200 ad networks. Below,…
10 Easy Tips for how to write great web copy →
Are you looking to increase conversions, gain more blog subscribers, amplify your authority and extend your bottom line? Good web copy holds the answers! 10 Tips For Writing Effective Web Copy1….
New Shifted Pixels Blog Coming Very Soon! →
Stay tuned to the blog because we are in the process of upgrading it to a brand new look and feel, not to mention a whole new Shifted website is in the works!
Social Media Marketing Basics: Facebook & Blog... →
As companies grow their confidence and familiarity with the social web, there’s a bit of a mental hurdle they pass in accepting that it makes sense for their organization. It’s not unlike 10…
Social Media Revolution →
Consequences of slagging off your Boss on FaceBook →
Shifted launches the new Goldwell.com.au website →
Shifted is pleased to announce the launch of the Goldwell website, we think its an amazing outcome and have really enjoyed working with the great team at Goldwell on this amazing website project!
Our Latest Work! Goldwell Australia National... →
We are proud to show off our latest project is now live, www.goldwell.com.au which is the consumer website for Goldwell a national hair care company. It all began with the…
July 2009
1 post
Shifted Blog Announced as Top 50 Marketing Blogs... →
We are proud to annonuce that the Shifted Blog has been announced in the Top 50 Marketing Blogs according to B&T. We came in at #33, so that is a pleasing result! Thanks for reading this blog…
May 2009
1 post
Revolutionary New Portfolio for Shifted Pixels →
Checkout the New Shifted Portfolio with all our latest projects we have completed in the past few months. Click here to view our new portfolio
March 2009
4 posts
25% of Australians on Facebook →
Facebook has experienced a 18% rise during the last quarter of 2008 in Australia, to now boast 4.3 million Australians - up from 2.3 million from 12 months ago. This number represents about 25% of…
The media in boom and doom →
Are business media watchdogs acting in the public interest, or are they merely messengers? To whom does the media owe allegiance when global economic meltdown looms. A great podcast from ABC Radio…
The internet loves parallel projects (Seth Godin) →
The internet loves parallel projects. Linux development is parallel. Thousands of people can work on it at once, none of them waiting in line. Wikipedia is parallel, because a large group can go…
Why digital business models continue to kick ass →
Found this great article at HotHouse - Interactive agencies need to stop being advertising agencies - although i dont think the name of this article gives the vision it offers justice. …For the…
February 2009
2 posts
9/10 website have unidentified spelling errors...... →
spellr.us - A cool aussie startup company who was featured in the TechCrunch top 50, had just launched its commercial service! From the website: spellr.us is a web-based application that reviews…
Five Digital Trends to Watch for 2009 →
Steve Rubel (Micropersuasion Blogger) has released a whitepaper for Edelman Digital, called Five Digital Trends to Watch for 2009. I found it really interested. There are five trends covered in this…
January 2009
1 post
How we won the #velociroflcoptersaurus SEO... →
So recently Amnesia and Happener ran a SEO competition for the phrase velociroflcoptersaurus. We were lucky enough to win the competition so I thought I would share the process we used. 1….
December 2008
3 posts
Bebo Invite: Please Ignore →
Hey there Looks like Bebo has spammed my entire email contact list from gmail. Please ignore any Bebo email from me. Apoligies in advance Nick
Velociroflcoptersaurus - The SEO Battle :) →
Velociroflcoptersaurus is best explained by our friends at Amnesia “18 days ago, the word velociroflcoptersaurus never existed. No, not one single result in Google.” Now a raging battle…
BuzzNumbers announces Australias first Social... →
BuzzNumbers, Australia’s first social media intelligence company, Announced today it’s launch into the global market offering innovative technology and services that enable brands and…
November 2008
7 posts
Meet Team Shifted →
Just in case you hadnt met us before, we thought it would be nice to introduce ourselves. Clockwise from the Top: Nick, Matt, Stew, Daniel, Grace, Kate. A few fun facts: - We are all Gen Y…
Social networking can help business →
The Age has just published an article titled Social networking can help business, based on Ross Dawson’s Executive Insights into Enterprise Social Network Strategy report, released yesterday. …
How web 2.0 and social networks are changing... →
Here is a copy of a presentation i did recently at the ABIC conference in Sydney, on how web 2.0 and social networks are changing consumer purchasing decisions. The key point for the…
Where Attention Flows, Money Follows →
The new rules for the new economy can be summarized as: Where ever attention flows, money will follow. Almost anything else except attention can be manufactured as a commodity. Luxury goods…
The Social Technographics Ladder →
The Social Technographics Ladder classifies people according to how they use social media and social technologies. Where are you on the ladder?
22 Corporate Social Media Examples →
1. Blogs (Johnson & Johnson, Delta Air Lines) 2. Bookmarking/Tagging (Adobe, Kodak) 3. Brand monitoring (Dell, MINI) 4. Content aggregation (Alltop, EMC) 5….
TV is Over →
TV is over. If people are interested, they’ll watch. On their time (or their boss’s time). They’ll watch online, and spread the idea. You can’t email a TV commercial to a friend, but you can…
October 2008
5 posts
The Official Shifted Friday's Weekly Link RoundUp... →
Welcome to the 1st Official Shifted Friday’s Weekly RoundUp! A list of interestingness, news and opinions this week covering business, web, tech, culture, politics, startups & marketing.
MyPhatBreak - Get Discovered Today! →
Have you ever thought of being a model? I am sure a few of you out there have, because Shifted Pixels has just partnered with MyPhatBreak to inform the world about this great new website to give…
Sydney Social Media / Twitter Party (October 29th... →
Last night at the beresford, a swanky new hotel in Surry Hills, a group of Sydney and Melbourne Bloggers, Social Media Types and Twitterers met. Attendees included: @juliancole @jjprojects …
Australia's Top 50 Twitter Influencers (aka The... →
There have been a number of lists posted around the blogosphere about the Top 50 Australian bloggers or Top 100 australian marketing blogs etc. As we couldn’t find an equivalent list for…
Enterprise 2.0 - Wiki adoption within the... →
I was reading Mike Cannon-Brookes (co-founder atlassian) blog, and he had a post with his slidedeck from web directons south 2008 - Organisational Wiki Adoption. It provides a really great insight…
September 2008
8 posts
Web 2.0 Expo →
The Web 2.0 Expo was recently held in New York Sept 16 – 19 and Blip.tv have posted up coverage of the entire event which you can check out here Web 2.0 Expo, co-produced by TechWeb and O’Reilly…
Are you Web 2.0 & Social Media savvy? The top 10... →
We were thinking this morning what kinds of questions you would need to ask to find out if someone was talking crap or if they actually understand the Web 2.0 and Social Media space. Here are…
Social Media Marketing in Australia →
There is much buzz about social media marketing in Australia at the moment, which is great news for us at “The online influence agency”. We have been delivering social media marketing to our…
Social Media Monitoring →
More and more of our customers are seeing the value of social media monitoring. To provide clarity, we have broken down the social media monitoring space into 4 key areas. 1. Social Media…
Republica Partners - Corporate Identity and... →
If you don’t “get” Facebook or Twitter, read this... →
The NY Times is often considered the US newspaper of record, and it lives up to its reputation with an excellent article in today’s Sunday NY Times Magazine about the ambient awareness enabled…
Viral Video Marketing - Getting it right! →
After so many terrible “Viral Video” marketing attempts recently in the australian advertising industry its nice to see a podcast which is actually decent! I found this when a friend of mine posted…
Email Marketing Campaign - 10 Tips to create your... →
So you have been put in charge of the email marketing service for the company you work for. Here are some tips which can help you run a opt in email marketing campaign for your business and…
Put a moustache on the baby. Give Grandma some... →
Need a fun new activity for your kids? Want them to spend some family oriented time on the internet without worrying about inappropriate content? Turn your happy snaps into even happier…